New Army Recruiting Drive Explained
We have to recruit as a regiment or we die - we all know that. But what is behind the new recruiting motto, etc for the Army?
Lt Col Steve Wall PWRR, our expert at APC Glasgow - HQ of all personnel - writes here for us a short explanation on the logic behind it all...
The Army will launch a new phase of its national recruiting campaign - "This is Belonging" - on Saturday 13 January 2018 which show real individual stories of serving personnel and how they have found life in the Army. The campaign will include adverts appearing on national television, radio, digital channels, social media, and billboards and in cinemas.
Serving and Veteran Tigers are not the target audience for this campaign; the target audience are young civilians. We are being encouraged to take an active role by supporting and promoting the campaign. The Tigers are always recruiting. For more: follow the Army Jobs social media channels, and join the campaign by using the hashtag #FindWhereYouBelong.